How to adjust sales and marketing of ICO project: presentation by marketing expert Stefano Virgilli
Which of the ICO stages does affect the tokensale outcome most of all? How to adjust marketing and sales objectives? These issues will be revealed at Blockchain & Bitcoin Conference by Stefano Virgilli, CMO at Copernicus Gold.
Speaker’s presentation topic: The marvellous world of ICO-llywood.
According to Stefano Virgilli, tokensales are not always directly related to project marketing. Therefore, it is a sales strategy that influences the ICO outcome the most. He believes that the ICO launch is similar to the Hollywood movie production and will explain how to arrange promotion and sales objectives.
Stefano Virgilli is a serial entrepreneur who has established 20 companies in Europe, Southeast Asia, Middle East and Africa. He is an experienced leader and a business coach. He speaks at international business conferences, including the world renowned TEDx. The expert is also the author of marketing and design book called “The Promise of Empty Spaces”. Currently, Stefano Virgilli is the head of marketing department at Copernicus Gold.